Technical Capabilities for Enterprise Development
For more than four decades, Sarba Shanti Ayog (SSA) has pioneered inclusive, climate-resilient enterprise development for craft-based communities across India. Our work is rooted in Fair Trade principles, and combines traditional skills with innovation, market linkages, and sustainable solutions.
We partner with artisans, small producers, and women entrepreneurs to build self-reliant institutions, future-ready enterprises, and dignified livelihoods. Our expertise spans enterprise incubation, professional assistance, digital transformation, climate adaptation, and ecosystem building.
Our Expertise
Growing Enterprises & Markets
- Incubating and scaling grassroots, producer-owned businesses
- Tailored training in business planning, governance, financial management, and market systems
- Facilitating access to domestic and international markets through Sasha Association for Craft Producers (SASHA)
Design, Quality & Professional Support
- End-to-end assistance: design innovation, sourcing, production planning, and quality assurance
- Compliance guidance for international standards and certifications
- Professional inputs delivered directly to community enterprises
Digital Futures
- Custom digital platforms for supply chain management, databases, and e-commerce
- Promoting digital financial inclusion for marginalized groups
- Training and handholding for smooth digital transitions
Sustainable Craft Practices
- Blending traditional techniques with contemporary design and eco-friendly materials
- Encouraging low-impact technologies, waste reduction, and carbon footprint minimization
- Promoting production processes that protect both heritage and environment
Climate Action & Circular Economy
- Embedding regenerative business models and circular economy principles
- Promoting decentralized renewable energy in vulnerable regions
- Equipping producers with adaptation strategies for climate resilience
Stronger Institutions
- Enhancing governance, leadership, and operational systems for grassroots groups
- Mentoring and strategic planning for scale and sustainability
- Building producer-owned institutions as long-term community anchors
Women Leading Growth
- Mentorship, leadership training, and access to finance for women entrepreneurs
- Supporting transitions from informal work to formal enterprises
- Empowering women as leaders of inclusive and sustainable growth
Measuring Impact & Learning
- Using robust frameworks to track outcomes and impact
- Leveraging data-driven insights to refine interventions
- Promoting continuous learning and adaptation across projects
Strategic Partnerships & Ecosystem Building
- Collaborating with Fair Trade networks, academic institutions, and development partners
- Building cross-sectoral partnerships to scale innovation
- Engaging in sectoral dialogues to strengthen the handmade economy
Our Experience in Action
Built transparent, inclusive value chains connecting thousands of artisans to global markets
Enabled digital transitions for rural producer groups
Introduced sustainable craft innovations blending heritage with modern trends
Strengthened climate resilience in vulnerable geographies
Empowered women producers to lead enterprises and influence communities
With over 45 years of experience, SSA continues to shape resilient ecosystems for craft-based livelihoods, ensuring that grassroots communities thrive with dignity, creativity, and sustainability.