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Our Theory of Change

About Us

We empower artisanal communities and disadvantaged small producers to build strong, sustainable, and fair enterprises.


Through enterprise development, digital inclusion, market access, and climate-resilient practices, we strengthen skills, systems, and opportunities.
We promote fair trade, innovation, and eco-friendly craft production that preserves culture and supports dignified livelihoods.


By working with partners across India and beyond, we create pathways for growth, equity, and resilience. Our goal is a craft sector where communities thrive with security, dignity, and global recognition.

Our Vision

A future where artisanal communities and disadvantaged small producers thrive through sustainable, fair, climate-resilient, and inclusive enterprises that strengthen livelihoods and ensure dignity for all.

What We Aim to Achieve

Empowered artisanal communities and small producers with the skills, systems, and opportunities needed to run strong, market-ready, and climate-resilient enterprises.

How We Create Change

We support producers to transition from subsistence livelihoods to vibrant enterprises by:


  • Strengthening business, leadership, and management skills

  • Improving design, production, quality, and planning

  • Enhancing digital and financial literacy

  • Providing enterprise handholding and tailored guidance

What changes:

Producer groups become more organized, resilient, and capable of independently managing sustainable enterprises.

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Our Key Partnerships

We work closely with:

  • Academic and research institutions
  • Government bodies and CSR partners
  • Regional and international development institutions
  • Fair Trade networks
These partnerships help us co-create scalable, impactful solutions.

What Our Work Delivers

  • Enterprise development training for thousands of artisans and small producers

  • Market information, digital toolkits, technical resources, and training modules

  • Climate-smart and innovation-driven pilot projects

  • National and international market access platforms

  • Policy briefs and sector knowledge products

  • Mentorship and peer-learning for regional partners

The Change We See

  • Stronger, more competitive producer enterprises

  • Increased digital adoption, especially among women producers

  • Enhanced market access and fairer trade participation

  • Adoption of sustainable and climate-resilient production practices

  • Greater socio-economic stability for artisanal communities

  • Improved resilience to climate and economic shocks

Long Term Impact

A craft sector that is sustainable, inclusive, climate-resilient, and globally recognized, where artisanal communities and disadvantaged small producers enjoy dignified, secure, and thriving livelihoods.
Explore Our Work