Curating Exhibitions & Fairs

Introduction:

SSA facilitates the curation, design, and execution of exhibitions and fairs as a specialized service for external partners (government departments, CSR initiatives, and institutional projects). SSA creates impactful, experiential showcases that connect traditional crafts, handlooms, artisanal foods, and wellness practices with diverse audiences.

Core Objectives

Objective 1

Market Access (Serve as platforms for market access).

Objective 2

Storytelling & Awareness (Promote awareness and celebrate India’s handmade heritage).

Objective 3

Livelihoods Promotion (Promote sustainable and inclusive livelihoods).

Objective 4

Empowerment (Enable artisans, especially women-led producer groups, to present their products).

Improved Productivity & Quality

“After getting the rope-making machine, our work became much easier and faster… helped reduce physical strain, especially for women artisans…”

Hiralal Mahata

Sabai Craft Artisan, Jhargram, West Bengal

Detailed Offerings

Internal Fairs (Part of SSA Programs):

Thematic fairs and curated marketplaces; enabling learning and exposure through live demonstrations, cultural performances, and buyer–seller interactions.

External Management Services (End-to-End)

Offered to partner agencies, CSR foundations, and institutions. Services range from concept development and theme curation to stall design, product merchandising, visual storytelling, logistics coordination, and post-event documentation.

SSA's Approach

Principle 1 (Expertise)
Deep sectoral expertise ensures authenticity, quality presentation, and meaningful engagement.
Principle 2 (Commitment)
Each exhibition reflects SSA’s core commitment to Fair Trade principles, sustainability, and the empowerment of craft-based enterprises.

Proven Results

Benefit 1

Impactful Showcase: Creation of events that are impactful and experiential.

Benefit 2

Market Linkages: Direct connection between traditional crafts and diverse audiences.

Benefit 3

Credibility: Leveraging SSA’s strong reputation and deep sectoral expertise

Responsible Organic Waste Treatment & Wax Sludge Management

Batik requires the use of wax in its production. The organic treatment approach aligns well with our philosophy of responsible production. It has helped us coagulate wax from the wastewater using organic compounds and remove the wax physically for reuse. The pilot is showing encouraging results, and we look forward to full-scale implementation.